Introduction

With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "Online Offer").
The terms used are not gender-specific.

Status: 17 October 2022

Table of contents:

• Introduction
• Controller
• Contact details of the data protection officer
• Overview of processing activities
• Legal bases for processing
• Security measures
• Transmission of personal data
• Data processing in third countries
• Erasure of data
• Use of cookies
• Provision of the online offering and web hosting
• Contact and inquiry management
• Cloud services
• Newsletter and electronic notifications
• Web analysis, monitoring and optimization
• Online marketing
• Presence in social networks (social media)
• Plugins and embedded functions as well as content
• Amendment and updating of the privacy policy
• Rights of data subjects
• Definitions

Controller

TVU Textilveredlungsunion GmbH
Rammersdorfer Str. 8
D-91578 Leutershausen
Email: info@remove-this.tvu.de

Authorized representatives:
Managing directors: Christoph Hausner, Christoph Heubeck

Email address: datenschutz@remove-this.tvu.de 

Contact details of the data protection officer

datenschutz@remove-this.tvu.de 

Overview of processing activities

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of data processed:

• Master data
• Location data
• Contact details
• Content data
• Usage data
• Meta/communication data
• Image and/or video recordings

Categories of data subjects:

• Customers
• Employees
• Prospective customers
• Communication partners
• Users

Purposes of processing:

• Provision of contractual services and customer service
• Contact inquiries and communication
• Security measures
• Direct marketing
• Reach measurement
• Tracking
• Office and organizational procedures
• Conversion measurement
• Administration and response to inquiries
• Feedback
• Marketing
• Profiles with user-related information
• Provision of our online offering and user-friendliness
• Information technology infrastructure

Legal basis for processing

Below is an overview of the legal basis of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Furthermore, if more specific legal basis is applicable in individual cases, we will inform you of this in the privacy policy.

• Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
• Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
• Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

Security measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs, the nature, scope, context and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.
These measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the related access, input, disclosure, availability and segregation. In addition, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data and responses to data risks. Furthermore, we take into account data protection at the time of hardware, software and procedure selection and development, in accordance with the principle of data protection by design and by default. TLS encryption (https): To protect your data transmitted via our online services, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transfer of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other entities, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, IT service providers or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and in particular conclude appropriate contracts or agreements with the recipients of your data to protect your data.

Processing of data in third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if processing takes place within the scope of third-party services or the disclosure or transmission of data to other persons, entities or companies, this will only be done in compliance with legal requirements.

Subject to express consent or contractual or legal obligations to transfer data, we only process or have the data processed in third countries with an acknowledged level of data protection, contractual obligation through so-called standard data protection clauses of the EU Commission, if certifications are available, or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Deletion of data

The data processed by us will be deleted in accordance with legal requirements as soon as their processing permissions, such as consent, are revoked or if other permissions no longer exist (e.g. if the purpose for processing the data has been fulfilled or they are no longer necessary for the purpose). If the data is not deleted because it is required for other legally permissible purposes, their processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons, or whose storage is necessary for the assertion, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person.

In our privacy policy, we may provide users with additional information on the deletion and storage of data that applies specifically to the respective processing procedures.

Use of Cookies

Cookies are small text files or other storage marks that store information on end devices and read information from the end devices, for example, to store login status in a user account, contents of a shopping cart in an e-shop, the contents accessed or functions used in an online offer. Cookies can also be used for different purposes, such as ensuring the functionality, security, and convenience of online offers, as well as for creating analyses of visitor flows.

Notes of consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users unless it is not required by law. Consent is not necessary, in particular, if storing and retrieving information, including cookies, is essential for providing users with a telemedia service (i.e., our online service) that they have expressly requested. The revocable consent is clearly communicated to users and contains information on the respective use of cookies.

Notes on data protection legal bases: The legal basis for processing users' personal data using cookies depends on whether we ask users for their consent. If users consent, the legal basis for the processing of their data is the declared consent. Otherwise, data processed using cookies is processed on the basis of our legitimate interests (e.g., in the economically efficient operation of our online service and improving its usability) or, if this is necessary to fulfill our contractual obligations, when the use of cookies is necessary to fulfill our contractual obligations. We inform users of the purposes for which we process cookies as part of our consent and processing processes in this privacy policy.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

• Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
• Persistent cookies: Persistent cookies remain stored even after the device has been closed. For example, login status can be saved or preferred content can be displayed directly when the user revisits a website. The data collected from users through cookies can also be used for reach measurement purposes. If we do not provide users with explicit information about the type and storage duration of cookies (e.g. as part of obtaining consent), users should assume that cookies are permanent and that the storage duration can last up to two years.

General information on revocation and objection (opt-out): Users can revoke their given consents at any time and can also object to processing in accordance with the legal requirements of Art. 21 GDPR. Users can also declare their objection via their browser settings, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be made through the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

Further information on processing procedures, methods, and services:

• Processing of cookie data based on consent: We use a procedure for cookie consent management, within which the consent of users for the use of cookies or the processing and providers mentioned within the scope of the cookie consent management procedure is obtained, managed, and revocable by the users. The consent declaration is stored in order to avoid repeated requests for consent and to be able to prove consent in accordance with legal obligations. The storage can be done server-side and/or in a cookie (known as an opt-in cookie or with the help of comparable technologies) in order to assign the consent to a user or their device. Subject to individual information about cookie management service providers, the following information applies: The storage duration for consent can last up to two years. A pseudonymous user identifier is created and stored with the time of consent, information about the scope of the consent (e.g. which categories of cookies and/or service providers), as well as the browser, system, and device used.

• Cookiebot: Cookie consent management; Service provider: Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark; Website: https://www.cookiebot.com/de; Privacy policy: https://www.cookiebot.com/de/privacy-policy/; Further information: Stored data (on the service provider's server): The user's IP number in anonymized form (the last three digits are set to 0), date and time of consent, browser information, the URL from which consent was sent, an anonymous, random and encrypted key value, and the user's consent status.

Providing the online service and web hosting

We process user data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

• Processed data types: Usage data (e.g., visited web pages, interest in content, access times); meta/communication data (e.g., device information, IP addresses).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of our online services and user-friendliness; nformation technology infrastructure (operation and provision of information systems and technical devices such as computers, servers, etc.); Security measures.
• The legal basis for the processing of data is the legitimate interests pursued by the controller (Art. 6(1)(f) GDPR).

Further information on processing procedures, methods, and services:
• Providing online services on rented storage space: We use storage space, computing capacity, and software that we rent or obtain from a server provider (also called "web hoster") to provide our online services; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Access data and log files: Access to our online offer is logged in the form of so-called "server log files." Server log files may include the address and name of the accessed web pages and files, date and time of access, transmitted data volume, message about successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. Server log files may be used for security purposes, such as avoiding server overload (especially in case of abusive attacks, so-called DDoS attacks) and ensuring the server's utilization and stability. Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is necessary for evidentiary purposes is exempt from deletion until the respective incident is finally clarified.

Contact and inquiry management

When contacting us (e.g. via contact form, email, telephone or social media) and as part of existing user and business relationships, the information provided by the requesting individuals is processed as far as necessary to answer the contact inquiries and any requested measures.

• Processed data types: Contact details (e.g., email, phone numbers); Content data (e.g., input in online forms); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).

• Affected persons: Communication partners.

• Purposes of data processing: Handling contact requests and communication; Management and response to inquiries; Feedback (e.g., collecting feedback via online forms); Provision of our online services and user-friendliness.

• Legal basis: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR); Contract performance and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).

• Contact form: When users contact us via our contact form, email, or other communication channels, we process the data provided to us in this context to process the reported request; Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6 (1) lit. b) GDPR), Legitimate interests (Art. 6 (1) lit. f) GDPR).

Cloud Services

We use software services accessible over the internet and executed on the servers of their providers (so-called "cloud services", also known as "Software as a Service") for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).

As part of this, personal data may be processed and stored on the providers' servers to the extent that they are part of communication processes with us or are otherwise processed by us, as set out in this privacy policy. This data may include in particular master data and contact data of users, data on processes, contracts, other processes and their contents. The providers of the cloud services also process usage data and metadata, which are used by them for security purposes and to optimize the service. If we provide forms or other documents and content for other users or publicly accessible websites using the cloud services, the providers may store cookies on the users' devices for web analysis purposes or to remember user settings (e.g. in the case of media control).

• Processed data types: Master data (e.g. names, addresses); Contact data (e.g. email, phone numbers); Content data (e.g. input in online forms); Usage data (e.g. visited websites, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Image and/or video recordings (e.g. photographs or video recordings of a person).
• Affected persons: Customers; Employees (e.g. employees, applicants, former employees); Interested parties; Communication partners.
• Purpose of Processing: Office and organizational procedures; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)); Provision of contractual services and customer service.
• Legal basis: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Additional information on processing procedures, processes, and services:

• Adobe Creative Cloud: Adobe Creative Cloud provides applications and cloud storage for photo editing, video editing, graphic design, and web development. The service is provided by Adobe Systems Software Ireland Companies, located at 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland. The legal basis for processing personal data is legitimate interests (Art. 6(1)(f) GDPR). You can visit the Adobe Creative Cloud website at https://www.adobe.com/de/creativecloud.html. Adobe's privacy policy is available at https://www.adobe.com/de/privacy.html.

Data processing agreement: Provided by the service provider; Standard contractual clauses (ensuring an adequate level of data protection for processing in third countries): Included in the data processing agreement.

• Google Cloud Storage: cloud storage, cloud infrastructure services, and cloud-based application software; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR); Website: https://cloud.google.com/; Privacy Policy: https://policies.google.com/privacy; Data Processing Addendum: https://cloud.google.com/terms/data-processing-addendum; Standard Contractual Clauses (ensuring level of data protection for processing in third countries): https://cloud.google.com/terms/eu-model-contract-clause; Further information: https://cloud.google.com/privacy.

• Microsoft Cloud services: Cloud storage, cloud infrastructure services, and cloud-based application software; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, Parent company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://microsoft.com/en-us/; Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement, Security information: https://www.microsoft.com/en-us/trustcenter; Data processing agreement: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA; Standard contractual clauses (ensuring the level of data protection in processing in third countries): https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA.

Newsletter and electronic notifications

We only send newsletters, emails, and other electronic notifications (hereinafter "newsletter") with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described as part of the registration process, they are decisive for the user's consent. In addition, our newsletters contain information about our services and us. To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personal address in the newsletter or other information if it is necessary for the purposes of the newsletter.

Double-Opt-In procedure: The registration for our newsletter is generally carried out in a so-called double opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary to prevent anyone from registering with someone else's email address. Registrations for the newsletter are logged in order to be able to provide evidence of the registration process in accordance with legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Similarly, any changes to your data stored with the shipping service provider are also logged.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a blocklist. The logging of the registration process is based on our legitimate interests for the purpose of proving its proper course. If we engage a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.

• Processed data types: Master data (e.g. names, addresses); Contact data (e.g. email, phone numbers); Meta/communication data (e.g. device information, IP addresses).
• Affected individuals: Communication partners.
• Purposes of processing: Direct marketing (e.g. via email or postal mail).
• Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
• Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter at the end of each newsletter or you can use one of the contact options given above, preferably by email, for this purpose.

Web analysis, monitoring, and optimization

Web analysis (also known as "audience measurement") is used to evaluate the visitor traffic of our online offering and may include pseudonymous values such as behavior, interests, or demographic information about visitors, such as age or gender. With the help of audience measurement, we can, for example, determine at what time our online offering or its features or content are used most frequently or invite reuse. We can also identify areas that require optimization.

In addition to web analysis, we may also use test procedures to test and optimize different versions of our online offering or its components.

Unless otherwise specified below, profiles, i.e. data summarized for a usage process, may be created and information stored in a browser or end device and read from it for these purposes. The information collected includes, in particular, visited web pages and elements used there, as well as technical information such as the browser used, the computer system used, and information about usage times. If users have agreed to the collection of their location data with us or with the providers of the services we use, location data may also be processed.

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. Generally, no clear data of users (such as email addresses or names) are stored as part of web analysis, A/B testing, and optimization, but only pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

• Processed types of data: Usage data (e.g., visited web pages, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g. access statistics, identification of recurring visitors); Creation of user profiles containing user-related information; Tracking (e.g. interest/behavior-based profiling, use of cookies); Provision of our online offering and user-friendliness.
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 (1) (a) GDPR).

Further information on processing procedures, methods and services:

• Google Analytics: web analysis, audience measurement, and measurement of user flows; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); website: https://marketingplatform.google.com/intl/de/about/analytics/; privacy policy: https://policies.google.com/privacy; data processing agreement: https://business.safety.google/adsprocessorterms; standard contractual clauses (ensuring data protection level for processing in third countries): https://business.safety.google/adsprocessorterms; opt-out possibility: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, settings for displaying advertisements: https://adssettings.google.com/authenticated; further information: https://privacy.google.com/businesses/adsservices (types of processing and processed data).

Online Marketing

We process personal data for the purposes of online marketing, which may include the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on potential user interests and the measurement of their effectiveness. For these purposes, so-called user profiles are created and stored in a file (known as a "cookie") or similar methods are used to store information relevant to the user for the display of the aforementioned content. This information may include viewed content, visited websites, used online networks, as well as communication partners and technical information such as the browser used, the computer system used, and information about usage times and functions used. If users have consented to the collection of their location data, this information can also be processed. IP addresses of the users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as email addresses or names) is stored, but pseudonyms are used. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in cookies or similar methods. These cookies can generally also be read on other websites that use the same online marketing process and can be analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing process provider. In exceptional cases, clear data can be assigned to the profiles. This is the case, for example, if users are members of a social network whose online marketing process we use and the network connects the users' profiles with the aforementioned information. Please note that users can make additional agreements with the providers, for example, through consent during registration. We generally only receive access to summarized information about the success of our advertising. However, in the context of so-called conversion measurements, we can check which of our online marketing processes led to a conversion, e.g. to a contract conclusion with us. The conversion measurement is used solely to analyze the success of our marketing measures. Unless otherwise stated, please assume that cookies used are stored for a period of two years.

• Processed types of data: Usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
• Affected individuals: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g., access statistics, recognition of repeat visitors); Tracking (e.g., interest/behavior-based profiling, use of cookies); Marketing;Creation of user profiles with user-related information; Conversion measurement (measurement of the effectiveness of marketing measures).
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
• Opt-Out options: We refer to the data protection information of the respective providers and the opt-out options (so-called "opt-out") indicated for the providers. If no explicit opt-out option has been indicated, there is the possibility to deactivate cookies in the settings of your browser. However, this may limit the functionality of our online offering. Therefore, we recommend the following opt-out options, which are offered summarily for respective areas:
  a) Europe: www.youronlinechoices.eu.
  b) Canada: www.youradchoices.ca/choices.
  c) USA: www.aboutads.info/choices.
  d) Cross-border: optout.aboutads.info.
   

  Further information on processing procedures, methods and services:

  • Google Ads and Conversion Tracking: We use the online advertising program "Google Ads" to place ads in the Google advertising network (e.g. in search results, videos, on websites, etc.) so that they are displayed to users who may be interested in the ads (so-called "conversion"). We also measure the conversion of the ads. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called "conversion tracking tag". We ourselves do not receive any information with which users can be identified; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Further information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices; Data processing terms between controllers and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.

  Social media presence

  We maintain online presences within social networks and process user data in this context in order to communicate with users who are active there or to provide information about us. We would like to point out that data of users may be processed outside the European Union as a result. This may pose risks for users, for example, because enforcement of user rights could be more difficult. Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and resulting interests. These usage profiles can in turn be used to display advertisements within and outside the networks that presumably correspond to the interests of the users. Cookies are usually stored on users' computers for these purposes, in which usage behavior and interests of the users are stored. Furthermore, data can be stored in usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in). For a detailed description of the respective processing methods and opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks. We also point out that, in the event of requests for information and the assertion of data subjects' rights, they can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take corresponding measures and provide information directly. If you still need help, you can contact us.

   
  • Processed data types: Contact data (e.g. email, phone numbers); Content data (e.g. input in online forms); Usage data (e.g. visited websites, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Processing purposes: Contact requests and communication; feedback (e.g. collecting feedback via online form); marketing.
  • Justification: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  Further information on processing procedures, methods, and services:
• YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy policy: https://policies.google.com/privacy; Opt-out option: https://adssettings.google.com/authenticated.
   

  Plugins and embedded functions as well as content.

  We include functional and content elements in our online offerings that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include graphics, videos, or city maps (hereinafter collectively referred to as "content"). The integration always requires that the third-party providers of this content process the IP address of users, since they could not send the content to their browser without the IP address. The IP address is therefore necessary for the display of this content or functions. We make every effort to use only content whose respective providers use the IP address only to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic to the pages of this website. The pseudonymous information may also be stored in cookies on the users' device and may include technical information about the browser and operating system, referring web pages, visit time, and other information about the use of our online offerings, as well as being linked to such information from other sources.

   
  • Processed types of data: Usage data (e.g., visited web pages, interest in content, access times); Meta/communication data (e.g., device information, IP addresses); Location data (information about the geographic position of a device or person).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purpose of processing: Providing our online offering and user-friendliness.
  • Legal basis: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

     

    Further information on processing procedures, methods, and services:

    •Google Fonts (hosted on own server): Fonts ("Google Fonts") for a user-friendly display of our online offer; Service provider: Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

    • Google Maps: We integrate the maps of the "Google Maps" service provided by Google into our website. The processed data may include IP addresses and location data of the users. Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland. Legal basis: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy.

    • Lead-Info: We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This service recognizes visits by companies to our website based on IP addresses and provides us with publicly available information such as company names or addresses. Leadinfo also uses two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g. "leadinfo.com") to correlate IP addresses with companies and improve services. For more information, please visit www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out, you have the option to opt-out. If you opt-out, your data will no longer be collected by Leadinfo.

    Modification and Updating of the Privacy Policy.

    We kindly ask you to regularly inform yourself about the content of our privacy policy. We will update the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require any action on your part (e.g. consent) or other individual notification. If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to verify the information before contacting them.

    Right of data subjects

    You, as a data subject, have various rights under the GDPR, which are derived in particular from Articles 15 to 21 of the GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1)(e) or (f) GDPR, including profiling based on those provisions. Where personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

  • Right to withdraw consent: You have the right to withdraw your consent at any time.

  • Right to information: You have the right to obtain confirmation as to whether or not personal data concerning you is being processed, and, where that is the case, access to the personal data and certain information according to legal requirements.

  • Right to rectification: You have the right to obtain, without undue delay, the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

  • Right to erasure and restriction of processing: You have the right, in accordance with the legal requirements, to demand that data concerning you be deleted without delay, or alternatively, to request a restriction of the processing of the data in accordance with the legal requirements.

  • Right to data portability: You have the right, in accordance with the legal requirements, to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format and to transmit this data to another controller.

  • Complaint to supervisory authority: In accordance with the legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State where you usually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you violates the GDPR.

  Term definitions

  In this section, you will find an overview of the terminology used in this privacy policy. Many of the terms are taken from the law and are primarily defined in Article 4 of the GDPR. The legal definitions are binding. The following explanations are intended primarily to aid understanding. 

• Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a method for determining the effectiveness of marketing measures. For this purpose, a cookie is usually stored on users' devices within the web pages on which the marketing measures are carried out, and then retrieved again on the target web page. For example, we can track whether the ads we placed on other websites were successful.
• Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie), or one or more specific characteristics that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
• Profiles with user-related information: The processing of "profiles with user-related information", or simply "profiles", includes any type of automated processing of personal data that involves the use of such personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information regarding demographics, behavior and interests, such as interaction with websites and their content, etc.). For profiling purposes, cookies and web beacons are often used.
• Reach measurement: Reach measurement (also known as web analytics) serves to analyze the visitor flows of an online offering and can include the behavior or interests of visitors in certain information, such as content of web pages. With the help of reach analysis, website owners can, for example, recognize when visitors visit their website and what content they are interested in. This allows them to better tailor the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes to recognize returning visitors and obtain more accurate analyses of the use of an online offering.

• Location data: Location data are generated when a mobile device (or other device with the technical capabilities for location determination) connects to a cell tower, a Wi-Fi network, or similar technical means and functions for location determination. Location data serve to indicate the geographically determinable position on earth where the respective device is located. Location data can be used, for example, to display map functions or other location-dependent information.

• Tracking refers to the ability to track user behavior across multiple online offerings. Typically, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling) with regard to the online offerings used. This information can then be used, for example, to display advertisements to users that are likely to match their interests.

• Data Controller: The term "data controller" refers to the natural or legal person, public authority, agency, or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

• Processing: "Processing" refers to any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.